The berry category is entering 2026 as a major growth engine for produce departments. Industry leaders report a healthy outlook for the current season. Nick Wishnatzki of Wish Farms notes that the Florida strawberry crop is healthier than last year. At the same time, Naturipe Farms is seeing strong volumes in both strawberries and blueberries. Diversified growing regions and improved logistics have helped minimize supply gaps. These strategies ensure a smooth transition between seasonal shipping windows.
Varietal innovation is a primary theme for the 2026 season. Wish Farms is highlighting the Ember and Encore varieties for their disease resistance. The company is also developing new premium raspberries and blackberries through Berry Sweet Research. Naturipe is focusing on newer blueberry genetics that stay fresh longer. These premium varieties deliver standout flavor that encourages repeat purchases. Retailers are using these innovations to offer high-value items that shoppers can trust. To read more, check out ThePacker.
