Naturipe Farms is expanding its Value Added Fresh division through key leadership changes to drive innovation and retail growth. Longtime veterans Joe Klick and Brian Vertrees have been promoted to Associate Vice President of Product Management and Senior Director of Business Development. Klick will focus on aligning berry supply with customer needs. Vertrees will continue to strengthen national retail programs and commercial strategy. These internal moves leverage deep industry expertise to maintain Naturipe’s momentum in the premium berry market.
The company also hired Samantha Carrico as Director of Business Development for the East region. Carrico brings over a decade of experience in finance and trade strategy to the team. She will focus exclusively on the sales growth of ready-to-eat berries and grab-and-go snack solutions. This expansion of the leadership team reinforces Naturipe’s commitment to the functional snacking category. The new structure ensures the company has specialized talent to meet the rising demand for convenient produce.
