Naturipe Farms and Hortifrut have expanded their global berry genetics platform through a strategic partnership with Mountain Blue Orchards. This collaboration broadens access to elite blueberry genetics across major production regions, including the United States, Mexico, Peru, and parts of Latin America. Additionally, the agreement reinforces a long-term innovation strategy that encompasses blueberries, raspberries, and blackberries.
By combining external genetic selections with Hortifrut’s proprietary breeding and evaluation capabilities, the integrated platform creates a robust pipeline of high-performing berry varieties. These new selections are designed to improve crop yield, consistency, flavor, and shelf life across diverse growing environments. Ultimately, the initiative accelerates the delivery of premium berries to better serve growers, retailers, and consumers alike. To read more, check out Supermarket Perimeter.
