Cranberries Bring It!
Seasonally available and reliably delicious, Naturipe cranberries bring a pop of color to every table.
Year round conventional, organic, and proprietary varietals
Reliable supply chain of global growing partners
Sustainability as a mission from start to finish
As one of the only produce companies with true global vertical integration, Naturipe offers Farm-to-Retailer quality across continents, delivered directly to you.
Some call it full supply chain control. We call it start-to-finish delicious.
Our Products
Conventional Cranberries
Naturipe Cranberries are the result of our constant innovation in breeding the best-tasting berries of the highest quality. Using natural breeding techniques, it takes our research and development team years to cultivate the next generation of Naturipe Cranberries. And with flavor and quality like this, it’s well worth the time and effort.
Organic Cranberries
Naturipe Farms offers a full line of USDA Certified Organic Berries, sourced from growers across North and South America. Look for our bright green label in your local grocery or natural food specialty store.
What Makes the Perfect Cranberry?
The perfect cranberry is built to stand out on the shelf and deliver in every bite, consistently, reliably, and beautifully. It’s richly colored and firm enough to withstand transit while delivering the crisp texture and balanced flavor shoppers expect.
Unlike many cranberries that are grown primarily for processing, our cranberries are grown specifically for fresh consumption. Everything from the varieties we select to our growing, harvesting, and packing practices is focused on delivering an exceptional fresh eating experience.
The result is fruit that delivers where it matters most:
Consistent
Firm texture
Balanced flavor
Larger size
Bright, Bold color
Longer shelf life
Transit durability
We grow cranberries that stand out, stay fresh, and – most importantly – sell.
Why Retailers Choose Naturipe
Move over, Thanksgiving – Naturipe Farm’s cranberries are perfect from the first temperature dip of fall, all the way to when the last leaf hits the ground. Harvested from our expansive cranberry bogs in Wisconsin, each cranberry is picked at peak red perfection before being packaged and distributed nationwide. We’re proud to offer both conventional and organic cranberries, helping retailers to accommodate shoppers of all habits.
At Naturipe Farms, we know cranberries – in fact, on average, we sell over one million pounds per season. From our variety in offerings to our streamlined harvesting process, Naturipe Farms cranberries put retailers first.
Trust & Transparency
Cranberries thrive in cool weather, direct sunlight, and well-draining soil – and our bogs in Wisconsin and British Columbia are an especially perfect fit.
Our growers work across North America to maintain a steady supply of berries.
Wisconsin is home to nearly 21,000 acres of cranberry farms, including Habelman Farms, a Naturipe grower and – at 700 acres! – one of the largest cranberry operations in the world. We’re proud to also have several organic cranberry farms throughout the state as well.
Picking cranberries by hand can be a tedious process, but at Naturipe Farms, we take advantage of modern methods that save time so we can get berries from our farms to your shelves more quickly. The evening before a harvest, our growers flood the bogs, helping ripe cranberries to float to the top. We then comb through the bog with machinery that gently shakes the berries right off the vine, eliminating the need for hand-picking.
Sustainability in Action
Cranberries are uniquely suited for thoughtful, sustainable growing. Our bogs are part of a carefully managed ecosystem where water is not only essential for growth but is also continuously recycled and reused throughout the season.
During harvest, flooding the bog allows ripe berries to float for efficient collection, minimizing handling while maximizing quality. After harvest, that same water is returned to the system for future use.
From responsible water management to preserving the natural balance of our growing regions, every step is designed to protect resources, support the land, and ensure long-term productivity for generations of growers.
Holistic Approach
Cranberries rely on pollinators – so much so, in fact, that many of our growers bring in honeybees and bumblebees directly to the bogs. This variety helps not only the berries themselves but also the entire ecosystem by boosting pollination on surrounding plants, too. Our growers average multiple acres of support land for each acre of cranberry production; this land is home to pollinators, as well as ducks, bats, and birds, too.
Water Management
Having effective water management is crucial to successful cranberry growing and harvesting. While we use a lot of water to harvest the berries themselves, soil moisture measurement tools, irrigation, and water quality management practices allow us to be intentional, strategic, and sustainable in our approach.
Certified Renewable
And that’s not all. Our growers hold many certifications such as Organic, GFSI recognized Food Safety Audits, environmental practices and Integrated Pest Management (IPM) certifications that demonstrate our commitment to pollinator health. We are very proud to be one of the first produce companies to adopt IFPA Ethical Charter Implementation Program for Responsible Labor Practices.
Let’s Get in Touch
Have questions about our raspberry offerings? We’d love to connect! Whether you’re curious about sourcing, need support, or want to learn more about our commitment to vertically integrated quality, our team is here to help. Drop us a line, and let’s start the conversation.
