Naturipe Farms announced its limited-edition Berry Scary package on October 14. This special packaging holds a 12 oz. mix of fresh blueberries and blackberries. The seasonal product is shipping now. It will reach Kroger and select Wakefern stores by mid-October.
John Johnston, Naturipe’s director of premium products, called Berry Scary a “fun, convenient” and healthy option for families this season. The company uses a monster mascot and a vertical design on the package. Naturipe expects this seasonal packaging to provide a “measurable boost in sales” for retailers. They aim to embrace the holiday while still delivering high-quality fruit. To read more, check out The Packer.
