Naturipe Farms is enhancing berry durability during transit by focusing on breeding firmer varieties. This initiative addresses the common issue of berry fragility, particularly in blackberries and raspberries, which are prone to damage during transportation. By selecting traits that improve firmness, the company aims to boost reliability and profitability for retailers.
One notable example is the ‘Envoy’ blueberry, which combines desirable characteristics such as a balance between tart and sweet flavors, large size, and a firm, crisp texture. Naturipe Farms continues to invest in breeding programs to develop berry varieties that meet consumer preferences and withstand the rigors of distribution. These efforts are part of the company’s broader strategy to lead the industry with innovative products that support retail sales and promote healthy eating habits. Read more about this on Fresh Plaza.
