Naturipe Farms is prioritizing premium varieties and functional snacks at the 2026 Southeast Produce Council Southern Exposure conference. The company is using data-driven insights to capture the growing “anytime snack” market. Their premium lineup includes Mighty Reds jumbo strawberries and Sweet Selections blueberries. These varieties focus on superior flavor and texture to encourage shoppers to trade up. Retailers can use these high-value items to drive traffic and increase overall basket size.
Naturipe is also debuting SnackBites to meet the demand for protein-forward, better-for-you options. Each serving contains 12 grams of protein and only 100 calories. These bites are made with real dried blueberries and probiotics to support gut health. They specifically appeal to health-conscious shoppers and GLP-1 users. Placing these snacks in high-traffic refrigerated areas helps spark impulse purchases. This strategy moves berries beyond the breakfast table and into everyday snacking. To read more, check out HortiDaily
