Brian Bocock will become MBG Marketing’s new Chief Executive Officer on November 1, 2025. A lifelong grower and respected leader, Bocock has deep roots in the blueberry fields, including farming at Bumbleberry Acres. His 36-year career started in MBG’s Florida warehouse, quickly moving him into logistics and sales. He joined Naturipe Farms, where MBG shifted its sales, becoming vice president of sales. Most recently, he served as vice president of product management and logistics, guiding product strategy. Bocock also drove a major innovation: introducing the clamshell, now the produce industry standard. Jim Roberts, Naturipe Farms president, praised Bocock’s authentic leadership and deep industry knowledge, crediting him with moving the industry forward.
Bocock departs from Naturipe Farms to focus entirely on MBG Marketing, succeeding the late Brad Moorer. He expressed pride in the MBG team and honored his selection to lead the company into its future. Bocock thanked Naturipe Farms for their partnership, calling it a career privilege. He also credited his wife and children for their love and support. Bocock now prepares to guide MBG Marketing and its generations of growers into a new era of growth and innovation.To read more, check out Fresh Plaza.
