Naturipe Farms is celebrating record volumes of its premium blueberry lines. This success stems from long-term investments in breeding that prioritize exceptional flavor, size, and texture. John Johnston, Director of Premium Product, highlights that these efforts have built strong consumer loyalty for the Sweet Selections™ and Mighty Blues™ lines. The strategy is paying off commercially. The Sweet Premium Blueberry category grew 45 percent to reach 15 million pounds by June, lifting the combined market share for premium blueberry items to nearly 10 percent.
Building on this momentum, Naturipe has introduced an organic Mighty Blues program for the first time. Johnston attributes this achievement to the specialized expertise and commitment of their grower organizations. While premium berries can be lower-yielding and more costly to produce, consumers are increasingly willing to pay more for the guaranteed “wow factor” and health benefits. Ultimately, Naturipe aims to eliminate the gamble for shoppers while driving new enthusiasm and growth at the retail shelf. To read more, check out AndNowUKnow.
