Brian Bocock becomes the new Chief Executive Officer of MBG Marketing on November 1, 2025. He succeeds the late Brad Moorer. Bocock is an experienced leader, innovator, and lifelong grower; his roots run deep in the blueberry industry. He actively farms blueberries at Bumbleberry Acres. His 36-year career started at the MBG Florida warehouse. He later joined Naturipe Farms when MBG moved its sales and marketing functions there. Bocock served as Vice President of Product Management and Logistics most recently. He also drove a major industry change: introducing the clamshell, now the standard fresh produce packaging. He leaves his Naturipe role to focus entirely on leading MBG Marketing.
Naturipe Farms President Jim Roberts highly praised Bocock’s authentic leadership and strategic mindset. Roberts emphasized that Bocock’s deep industry knowledge and personal care for people have significantly benefited both companies. Bocock expressed pride in MBG, noting it represents generations of growers united by a passion for quality blueberries. He feels honored to lead the company into its next phase of growth and innovation. Bocock will apply his successful career and firsthand farming experience to the role. To read more, check out Fresh Fruit Portal.
