Brian Bocock is MBG Marketing’s new Chief Executive Officer, starting November 1, 2025. He replaces the late Brad Moorer. Bocock is a lifelong grower, leader, and innovator with strong industry ties. His 36-year career started in the MBG Florida warehouse. He later moved to Naturipe Farms when MBG transferred its sales. There, Bocock served as Vice President of Product Management and Logistics. Bocock’s major innovation was introducing the clamshell, now standard packaging for fresh produce.
He currently farms blueberries at Bumbleberry Acres, giving him crucial grower experience. Naturipe President Jim Roberts praised Bocock’s authentic leadership and strategic mindset. Roberts noted Bocock’s deep knowledge and care for people benefited both companies. Bocock leaves Naturipe to focus fully on MBG Marketing. He feels honored to lead MBG and its many growers into a new era of growth. Bocock also thanked his family and Naturipe for their support. To read more, check out The Packer.
