During Naturipe Farms’ recent Berry Blue Breeding Media Tour, MBG Marketing President Brad Moorer shared that what once took up to a decade now takes just three years to deliver fruiting plants. DeGrandchamp Farms, an early adopter, reports strong results with large, firm, great-tasting berries. As breeding continues to evolve, the industry is also prioritizing machine harvestability and long-term labor efficiency. Advances in genomics and statistical modeling are accelerating blueberry breeding, allowing growers to bring new, consumer-focused varieties to market faster than ever. To read more, check out Brownfield.To read more, check out Brownfield Ag News.
