According to a recent U.S. Highbush Blueberry Council (USHBC) press release, many U.S. consumers believe blueberries are only in season May through August. With the goal of changing those perceptions, the USHBC is conducting a Winter Fresh, Summer Somewhere campaign to educate consumers about year-round availability. The campaign highlights the quality, in-season product available to U.S. consumers from South America.

The campaign takes a humorous and educational approach to improving consumer perceptions, driving demand and encouraging sales of winter fresh blueberries. “In our December 2016 survey of parents, we found that 40 percent really struggle to eat as healthily in winter as they do during the summer, and over half said it’s even harder to ensure their children eat a balanced diet during the winter,” said Mark Villata, Executive Director of the U.S. Highbush Blueberry Council. “These findings illustrate an opportunity for us to help educate families on simple ways they can add nutritious meals during the winter months, and how fresh, quality blueberries available year-round help make that possible.”

Indeed it is always summer somewhere for Naturipe blueberries. Depending on the season, berries are grown in many different locations throughout the Western Hemisphere, including: Argentina, Canada, Chile, Guatemala, Mexico, Peru, and Uruguay. Naturipe provides quality blueberries, as well as strawberries, raspberries and blackberries year-round, fresh from the fields of North and South America!

To learn more about Naturipe’s year-round availability, click here.

Source: USHBC